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OUR STORY & PHILOSOPHY

WE BELIEVE IN QUALITY

From a small cloud kitchen in 2020 to a structured 7-outlet QSR franchise company in Gujarat. Built from small beginnings, rebuilt through real ground experience.

Interactive Brand Path

OUR ROADMAP JOURNEY

Follow our interactive scroll path from a small cloud kitchen in 2020 to a structured 7-outlet QSR franchise brand.

2020Phase 01

Brand Journey Begins

Brand journey begins from a small cloud-kitchen setup.

Early StagePhase 02

Operating Processes

Limited capital, limited experience and developing operating processes.

SetbacksPhase 03

Resilience & Learning

Two company outlets closed during the journey.

RebuildPhase 04

Systems & Focus

Operations, product focus and systems were strengthened.

TodayPhase 05

7 Outlets Operating

7-outlet network with 1 company-operated and 6 franchise-operated outlets.

NextPhase 06

Scalable Platform

Build a more structured, system-driven and scalable franchise platform.

Operating Philosophy

ONE BRAND. ONE STANDARD. CONSISTENT EXECUTION.

At THE BURGER BABA, quality is not limited to taste alone. It is a multi-touchpoint operating standard encompassing ingredient quality, preparation consistency, hygiene, packaging, customer experience, and procurement control.

100% Vegetarian Western-Style Food adapted to Indian Taste Preferences
Standardized BOM (Bill of Materials) & Portion Control Logic
Petpooja POS Visibility & Data-Led Central Supply Ecosystem
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Leadership Quote
“Build systems that reduce founder-dependence, strengthen accountability, and make consistent execution easier across all outlets.”
— Manan Panchal, Founder & CEO
Executive Team

FOUNDER & LEADERSHIP

M

MANAN PANCHAL

Founder & CEO

Founder and principal brand leader, responsible for long-term vision, brand strategy, expansion roadmap, and corporate growth ambition.

H

HIMANSHU GOSWAMI

Managing Director / Operations

Operational leadership, execution, store systems, SOP compliance, outlet performance monitoring, and franchise operational controls.

V

VERNORA

Marketing Partner (Harshil Shah)

External marketing company managing brand campaigns, social media content, local marketing guidance, and consumer demand.

WANT TO BE PART OF OUR NEXT GROWTH CHAPTER?

We are looking for disciplined franchise partners in Gujarat, Rajasthan, Maharashtra and across India.